B:Kind is a lifestyle brand that deals in western fusion clothing for women of all ages and sizes. Founded by Vidhi Dalal in 2010, her vision for the brand was to marry the modern Indian woman's consumer needs with international trends and world-class quality. Today, the brand aspires to create more than just a functional bond with its customers. It forges a rather deeper connect that spurts from the compassion and kindness the brand stands for. B:Kind currently is a team of over 50 employees, present in 1200+ stores pan-India, and aims to reach out to every woman seeking to be a pathbreaker in her own stride. A few years down, Vidhi realized the need for expanding her team and in 2015 she was joined by her sister, Shimul Shah, whose role closely revolves in managing Operations and Marketing.


The ideal Bkind Muse is a woman who is kind-hearted, fashionable, sincere, independent, well-read and individualistic, irrespective of her age or body type. Someone who is a path breaker. B:Kind’s core offering is “affordable fashion” for the women of India, with products competitively priced between Rs 799 and Rs 2,000.  We  as a team want to be the subtle, kind support system for the aspiring women who want to gradually transition from their ethnic choices to a modern sensibility.


Our Team :