Our founder Vidhi started Bkind when she noticed a dearth in brands catering to specific Indian body type. There were plenty of western wear brands and plenty Indian but not many focussing on fusion clothing for women. When Vidhi came back from Milan where she did her course in Fashion Communication & Marketing from Instituto Europeo Designo of Milan she realized that there were no brands catering to women in India to this segment, hence she tapped the western fusion segment in India for women who would be comfortable transitioning from ethnic to western wear. Hence b:kind was born & launched in 2010.

Currently Bkind a team of over 50 employees, present in 1200+ stores pan-India is here to reach out to every woman seeking to be a pathbreaker in her own stride.

Our ultimate vision is to help more women sensitively transition from pure Indian wear to indo-western and modern wear segment.